CONTENT & CREATIVE
Digital content & creative for your website, blog and social media channels.
Beautifully-crafted words and pictures that tell your story and achieve results.
CONTENT = WORDS & PICTURES
Whatever it is that you’re trying to say with your content, we can help you say it. Better.
Our network of copywriters, editors, illustrators, photographers and videographers come together to distil your thoughts and ideas into articulate and effective content that achieves your goals.
Whether it’s crafting a winning call to action, reinforcing your brand or explaining a tricky proposition, knowing what to say and how to say it is essential. There are times when some well-written copy hits the spot, but other situations where an illustration, infographic or video get that message across in a more impactful way. What works in one channel could fall flat in another.
We can help you navigate these minefields.
Writing for the digital space is an art and a science.
Our copywriters have diverse backgrounds including journalists, PRs, book authors and editors, but all are skilled at creating engaging digital content for B2C and B2B audiences including
- Web pages optimised for SEO
- Blog posts and online articles
- Social media posts
- PPC adverts
- Email newsletters
- Press releases
- Traditional marketing materials such as fliers and other sales literature and correspondence
They’re always on message, on time and on budget.
We’re happy to work with you in any way that suits. Sometimes your existing content just requires a polish, other times it needs a complete rewrite. You may want to outsource all you writing or ‘ghostwriting’ to us, or just engage us for the key pieces.
Our copywriters can even run writing workshops for you to bring your in-house content creation capabilities up to scratch if that’s what you need.
Your customers and prospects have short online attention spans. Use imagery where appropriate to grab them by the (eye)balls, get your message across and get them to act.
You know this already though. What catches your eye on web pages and social media channels? It’s the creative content with images, GIFs, videos and infographics. Engagement levels with image-enhanced content are much higher than plain text.
Our illustrators, artists, photographers and videographers can advise on and create the most appropriate imagery for your business.
We can also re-purpose and optimise bespoke imagery for use across multiple channels to ensure that you get maximum bang for your buck.
- Bespoke photography – key staff, premises, products and services
- Sourcing appropriate and affordable stock photography
- GIFs, infographics, video & other imagery for web pages and social media
- Captivating imagery for paid digital media
- Company, product and service promotional videos
- Interview videos
- ‘Explainer’ videos
As with copywriting, we can also offer a tailored training programme if you’d like to learn how to create or source your own imagery in-house. Our partners can also provide Media Training and studio facilities if it’s you that’s expected to be the star of the video!
And, look at that – we managed to get through this whole piece without uttering the phrases “content is king” and “a picture is worth a thousand words”. Nearly.
WHY CHOOSE REYNARD?
Skilled, Experienced, Qualified
Great Rates. Flexible, Affordable, Fixed fee or Retainer
Large Network of Professional Contacts
Friendly & Approachable Way of Working
WHAT OUR CLIENTS SAY
“John gave invaluable consultancy at the outset of our online activity - really actionable advice that is delivering tangible results. In addition he has been instrumental in helping me to expand my business network in the local area."
Kerry Ramsay - Founder, Get it Done Colchester
Reynard is a Colchester-based marketing agency. We help ambitious firms drive more business through digital marketing channels and optimise what they’ve already got.
© 2019 Reynard Marketing Ltd. All rights reserved. Reynard Marketing Ltd is registered in England & Wales No 8233768.