PAID DIGITAL MEDIA
From PPC management to banners and social media advertising, Reynard Marketing can plan, buy, analyse and improve your paid digital media to deliver results.
We’ve partnered with the best media planners in the Colchester area to ensure that you get optimised campaigns that achieve your aims.
PAY PER CLICK (PPC) MANAGEMENT
Paid search, often called ‘pay per click’ or PPC is still the predominant method companies use to drive traffic from search engines to their websites to increase the awareness of their brand and services.
Its advantage is that it can be quick to get a paid search campaign live and delivering potential customers to your site. That’s not the full story though. To get the maximum benefit, you need to keep on top of your account to ensure that it’s continually analysed and optimised for peak performance.
Our pay per click management partners can work with you to:
- Develop and refine search keywords and phrase choices
- Recommend matching types and negative keywords
- Test copy variants
- Utilise ad extensions and microdata to improve ad engagement and increase web real estate
- Consult on appropriate bidding strategies and daily/monthly budget setting
- Structure your account in the optimal fashion
- Create and update PPC landing pages to drive quality scores
- Report monthly on campaign performance
The Reynard difference is that, as a full-service digital marketing agency, we can analyse where PPC on Google and other platforms fits into your overall digital marketing strategy. This includes dovetailing with your inbound marketing and integrating with your traditional marketing activities.
BANNERS, SOCIAL ADVERTISING AND MORE
Dependent on your goals, there are a host of other paid digital media solutions available for you to explore. These include
- Banners and homepage takeovers
- Social advertising – targeted, promoted messages across social media channels
- Affiliate marketing
Our media planning and buying partners can discuss your needs and put together a comprehensive media schedule to fit your budget and your aims.
WHY CHOOSE REYNARD?
Skilled, Experienced, Qualified
Great Rates. Flexible, Affordable, Fixed fee or Retainer
Large Network of Professional Contacts
Friendly & Approachable Way of Working
WHAT OUR CLIENTS SAY
“John gave invaluable consultancy at the outset of our online activity - really actionable advice that is delivering tangible results. In addition he has been instrumental in helping me to expand my business network in the local area."
Kerry Ramsay - Founder, Get it Done Colchester
Reynard is a Colchester-based marketing agency. We help ambitious firms drive more business through digital marketing channels and optimise what they’ve already got.
© 2019 Reynard Marketing Ltd. All rights reserved. Reynard Marketing Ltd is registered in England & Wales No 8233768.