SEARCH ENGINE OPTIMISATION (SEO)
When your site is live, you’ll want to ensure that as many potential clients as possible can discover you.
Reynard can assist you to drive more traffic and get more leads though Search Engine Optimisation (SEO).
WHY DO I NEED SEO?
Search Engine Optimisation (often abbreviated to SEO) should be the cornerstone of your digital marketing success.
Search Engines should probably be better named ‘answer engines’ as their whole business model relies on being able to give their users what they believe is the most is the most relevant answer to whatever it is they are looking for. Once they stop showing the most relevant results, users will go elsewhere.
So it follows that your site should be optimised for search engines to show them that your page is the most relevant for a particular subject. Easy, huh?
Search engines should be called ‘answer engines’
From the start of your digital marketing activity, your website should be putting its best foot forward to create the best impact on both your visitors and the search engines’ bots and spiders as they crawl your site.
But optimising for machines is one thing. Balancing that with ensuring that site is also usable, readable and functional for your visitors is also imperative.
SEO: SCIENCE AND ART
There are so many factors that go into the search engines’ algorithms that determine a page’s rank on a results page that SEO has often been described as both a science and an art. Indeed, Backlinko put together a list of 200 Google ranking factors! Search Engine Land created a useful infographic of The Periodic Table of SEO Success Factors which might make easier reading.
The exact criteria and their relative importance are ever-changing. If you want to lift the bonnet further on SEO, we recommend that all our clients take a read through the Moz Beginner’s Guide to SEO. It’s probably the most read and respected guide on the web.
At the very least, it will give you a decent overview of search optimisation so you can have an informed and productive chat with your SEO agency of choice (hint, hint).
CAN I DO MY OWN SEO?
Of course. You could probably have a go at wiring or plumbing your own house too, but it doesn’t necessarily mean that you should.
That said, if you’d like to go this route, we can audit your site and wider web presence, devise SEO strategies and train individuals to take on that role. This option may help to keep costs down and give you control of your activities.
THAT SOUNDS MIND-BLOWING!
Well, you asked! If you haven’t got the time, resource or skilled (or at least trainable) staff in-house to look after your SEO, then you should be looking at a search engine optimisation company.
We provide SEO services in Colchester. Our experts only employ White Hat (best practice, above board, legit, legal…) on-site and off-site techniques, as well as using the latest industry-standard products and tools from Google and other specialist SEO software companies.
We can help if you want to have the best SEO built into your brand new website. We can build your website ourselves or happily play with other designers and developers. Or, if you want to improve the SEO on your existing site, we can assist with that too.
You can choose from a one-off project fee or retain us on a monthly basis to improve your site’s optimisation.
Remember, SEO isn’t always an instant fix – it can take weeks or even months to deliver results. If immediate results are required, perhaps social media marketing or paid media might be appropriate to run in parallel?
SEO LIFT-OFF PACKAGE
Want to get started with optimisation of your site, but don’t want to commit to a full blown project or retainer (yet)?
Our Lift-Off package may interest you. It covers some basics that lay the foundations for your site’s future optimisation success.
We’ll install Google analytics so you can understand more about your traffic and how visitors are using your site
Google Search Console
We’ll set up Search Console – tools, diagnostics and data to help make your site more search engine friendly.
Google+ profile setup. Google’s network still has value to connect and share with your customers, as well as a useful backlink boost.
Google My Business
Set up and optimise your Google My Business listing to ensure that your company has the best visibility and profile in local searches.
Audit and improve your meta titles and descriptions to make it crystal clear to search engines what your site’s about.
Training and guidance to give you a basic understanding of SEO to help you maximise your future optimisation efforts.
WHY CHOOSE REYNARD?
Skilled, Experienced, Qualified
Great Rates. Flexible, Affordable, Fixed fee or Retainer
Large Network of Professional Contacts
Friendly & Approachable Way of Working
WHAT OUR CLIENTS SAY
“John gave invaluable consultancy at the outset of our online activity - really actionable advice that is delivering tangible results. In addition he has been instrumental in helping me to expand my business network in the local area."
Kerry Ramsay - Founder, Get it Done Colchester
Reynard is a Colchester-based marketing agency. We help ambitious firms drive more business through digital marketing channels and optimise what they’ve already got.
© 2019 Reynard Marketing Ltd. All rights reserved. Reynard Marketing Ltd is registered in England & Wales No 8233768.